MaxVal celebrated the World IP Day at its India locations at Coimbatore and Chennai on April 26, 2018. WIPO has designated April 26 every year as World Intellectual Property Day to promote discussion on the role of IP in encouraging innovation and creativity. It is observed worldwide in over 180 member countries of WIPO through different outreach programs.
To mark this event, MaxVal hosted a range of activities and events in line with the theme for 2018, “Powering change: Women in innovation and creativity”. The main objective of the program was to raise public awareness amongst employees about the basic concepts of Intellectual Property including the advantages of IP protection and current challenges in the IP ecosystem.
An awareness session on Introduction to IP Rights including a quiz program was conducted for nearby companies. This was well received and the participants found it useful. During the session, participants discussed several IP-related topics with MaxVal resources and were interested in learning about patent filings in India and worldwide. The sessions clarified many questions the participants had about various aspects of IPR such as types of intellectual property rights, patent protection, filings, renewals, and monetization.
“Such activities would help people realize the socio-economic benefits of their intellectual property and also help society benefit from new inventions,” said Shankar Venkataraman, VP, India Patent Prep and Prosecution, MaxVal.
MaxVal also conducted an awareness contest exclusively for women of nearby companies to encourage their participation in learning about IP and how securing IP rights may empower them. Some of the registrants commented that it was the first time they even heard about intellectual property rights.