FameBit acquired by Google

Google recently announced its acquisition of FameBit, a marketplace that connects brands, influencers, and creators with YouTube and other social networking sites to sponsor their content. This is indeed a huge step for Google as this combination would increase the availability of branded content opportunities and bring more revenue to YouTube. However, YouTube said that the FameBit acquisition does not mean that it will be preferred over other digital marketing agencies and services. YouTube’s Ariel Bardin (VP, Product Management – Google Payment) said “Creators will always have the choice in how they work with brands, and there are many great

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